Privacy Policy
Last Updated: January 2025
At Guangzhou Hengzhiwei Food Machinery Equipment Co., Ltd. (“Hengzhiwei,” “we,” “us,” or “our”), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website henzwell.com or interact with our business.
By using our website or services, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
1.1 Personal Information You Provide
We collect information that you voluntarily provide when you:
- Submit inquiry forms or request quotes
- Contact us via email, phone, or WhatsApp
- Subscribe to our newsletter or blog updates
- Create an account on our website
- Participate in surveys or provide feedback
This information may include:
- Full name and company name
- Email address
- Phone number (+86 13642689197 or other contact numbers)
- Country and shipping address
- Business type (bakery, restaurant, etc.)
- Product interests and requirements
- Any other information you choose to provide
1.2 Information Automatically Collected
When you visit our website, we automatically collect certain information:
- IP address and browser type
- Device information and operating system
- Pages viewed and time spent on pages
- Referring website or search engine
- Click patterns and navigation paths
- Cookies and similar tracking technologies
1.3 Business Information
For OEM/ODM partnerships and B2B transactions:
- Company registration details
- Business license information
- Tax identification numbers
- Purchase history and order details
- Payment information (processed securely through third-party processors)
2. How We Use Your Information
We use the collected information for the following purposes:
2.1 Business Operations
- Process and fulfill your product inquiries and quotation requests
- Communicate regarding orders, shipments, and delivery
- Provide customer support and technical assistance
- Process payments and manage transactions
- Maintain customer accounts and records
2.2 Communication
- Respond to your inquiries sent to
- Send product catalogs and technical specifications
- Provide updates on order status
- Share important notices about our services
2.3 Marketing (with your consent)
- Send newsletters about new products and industry insights
- Share promotional offers and special pricing
- Inform you about trade shows and events
- Provide blog updates and equipment guides
2.4 Website Improvement
- Analyze website traffic and user behavior
- Improve website functionality and user experience
- Develop new features and services
- Conduct market research and statistical analysis
2.5 Legal and Security
- Comply with legal obligations and regulations
- Prevent fraud and security threats
- Protect our rights and property
- Resolve disputes and enforce agreements
3. Information Sharing and Disclosure
We respect your privacy and do not sell your personal information. We may share information only in the following circumstances:
3.1 Service Providers
We share information with trusted third-party service providers who assist us with:
- Payment processing and transaction management
- Shipping and logistics (for equipment delivery)
- Email marketing services (newsletter distribution)
- Website hosting and maintenance
- Analytics and website performance tracking
All service providers are contractually obligated to protect your information.
3.2 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change.
3.3 Legal Requirements
We may disclose information when required by law:
- In response to legal processes (subpoenas, court orders)
- To comply with government or regulatory requirements
- To protect our rights, property, or safety
- To prevent fraud or illegal activities
- To enforce our terms and conditions
3.4 With Your Consent
We may share information with third parties when you have given explicit consent.
4. International Data Transfers
Hengzhiwei operates from Guangzhou, China, and serves customers in 50+ countries worldwide. Your information may be transferred to and processed in:
- China (our primary operations center)
- Countries where our service providers operate
- Destination countries for equipment delivery
We ensure appropriate safeguards are in place when transferring data internationally, including:
- Secure data transmission protocols
- Contractual protections with service providers
- Compliance with applicable data protection laws
5. Data Security
We implement industry-standard security measures to protect your information:
5.1 Technical Measures
- SSL/TLS encryption for data transmission
- Secure servers and firewalls
- Regular security audits and updates
- Access controls and authentication systems
- Secure payment processing (PCI-DSS compliant partners)
5.2 Organizational Measures
- Employee training on data protection
- Limited access to personal information
- Confidentiality agreements with staff
- Regular review of security procedures
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy:
- Inquiry and quote information: 2 years from last contact
- Customer transaction records: 7 years (for accounting and legal compliance)
- Account information: Until account deletion or 3 years of inactivity
- Marketing communications: Until you unsubscribe
- Website analytics: Aggregated data retained indefinitely; individual data 2 years
After retention periods expire, we securely delete or anonymize your information.
7. Your Rights and Choices
Depending on your location, you may have the following rights:
7.1 Access and Correction
- Request access to your personal information
- Update or correct inaccurate information
- Request a copy of data we hold about you
7.2 Deletion and Restriction
- Request deletion of your personal information
- Restrict or object to certain processing activities
- Withdraw consent for marketing communications
7.3 Data Portability
- Receive your data in a structured, commonly used format
- Transfer your data to another service provider
7.4 Marketing Opt-Out
- Unsubscribe from marketing emails (link provided in all emails)
- Opt out of promotional communications
- Continue to receive transactional emails (order confirmations, etc.)
To exercise these rights, contact us:
We will respond to your request within 30 days.
8. Cookies and Tracking Technologies
8.1 Types of Cookies We Use
Essential Cookies (Required)
- Enable core website functionality
- Remember your preferences and settings
- Maintain security and prevent fraud
Analytics Cookies (Optional)
- Track website traffic and user behavior
- Measure page performance
- Understand how visitors use our site
- Examples: Google Analytics
Marketing Cookies (Optional)
- Track your interests and preferences
- Deliver relevant advertisements
- Measure advertising effectiveness
- Examples: Facebook Pixel, LinkedIn Insight Tag
8.2 Managing Cookies
You can control cookies through:
- Browser settings (block or delete cookies)
- Cookie consent banner on our website
- Opt-out tools provided by analytics services
Note: Disabling essential cookies may affect website functionality.
9. Third-Party Links
Our website may contain links to third-party websites:
- Equipment supplier partners
- Industry associations
- Social media platforms
- Payment processors
We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.
10. Children’s Privacy
Our website and services are intended for business users and individuals 18 years or older. We do not knowingly collect information from children under 16.
If we become aware that we have collected information from a child without parental consent, we will delete it immediately. If you believe we have collected such information, please contact us at .
11. Regional Privacy Rights
11.1 European Union (GDPR)
If you are located in the EU, you have additional rights under the General Data Protection Regulation:
- Right to data portability
- Right to lodge complaints with supervisory authorities
- Right to object to automated decision-making
- Right to withdraw consent at any time
Legal basis for processing:
- Contractual necessity (order fulfillment)
- Legitimate interests (business operations, marketing)
- Legal compliance (accounting, tax requirements)
- Consent (marketing communications)
11.2 California (CCPA/CPRA)
California residents have the right to:
- Know what personal information is collected
- Know if information is sold or disclosed
- Opt out of the sale of personal information
- Request deletion of personal information
- Non-discrimination for exercising privacy rights
We do not sell personal information to third parties.
11.3 Other Jurisdictions
We comply with applicable privacy laws in all jurisdictions where we operate, including China’s Personal Information Protection Law (PIPL).
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect:
- Changes in our business practices
- Legal or regulatory requirements
- New technologies or services
- Feedback from customers
When we make changes:
- Update the “Last Updated” date at the top
- Post the revised policy on our website
- Notify you via email for significant changes (if you have an account)
- Provide notice on our website homepage
Continued use of our website after changes constitutes acceptance of the updated policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices:
Guangzhou Hengzhiwei Food Machinery Equipment Co., Ltd.
Email:
Phone: +86 13642689197
WhatsApp: +86 13642689197
Mailing Address:
No.261, Jinlong Road, Shiqi Town
Guangzhou, Guangdong Province
China
Business Hours:
Monday – Friday: 9:00 AM – 6:00 PM (GMT+8)
Saturday: 9:00 AM – 12:00 PM (GMT+8)
We aim to respond to all inquiries within 2 business days.
14. Consent
By using our website or services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.
If you do not agree with this policy, please do not use our website or services.
For questions about how we handle your information, please contact us using the details above.
Thank you for trusting Hengzhiwei Food Machinery Equipment Co., Ltd. with your business.
